Chad Howse was preparing to launch his new men’s health and wellness book, The Man Diet, but did not want to create a promotional video that many other lifestyle coaches typically do. We worked with Chad to plan how his story could be told to inspire current and prospective clients in taking the initiative to get his book and to ultimately purchase his health and wellness program. The key was not to make a cheesy and “salesy” video that other’s continue to do online.
Lateral Thought provided a fully integrated solution that encompassed pre-planning, cinematography, filming, post production, and distribution setup.
Link to video will open a separate window: The Man Diet